Directype opticians advert
We used DirecType to produce an opticians advert for a London based client. Using a database of customers names previous clients of this particular optician were sent a personalised reminder for a checkup displaying their name through the glasses.
Using DirecType makes the resulting direct mail flyer far more noticable as the recipient has something that has been made exclusively for them. The automated processes involved with DirecType and digital printing means it costs little more than a standard digital print run. Take a look at this video showing how it was created.
DirecType :: Personalised image creation
DirecType software allows for the easy creation of large numbers of personilsed images, usually the name of an individual or company. The benefit of this is existing or potential customers receive marketing material directly associated with them. While DirecType software makes the creation of these images simple, making the templates requires skill to make them appear professional and effective.
The example shown is an opticians advert. Customers were sent a personalised reminder for a checkup displaying their name through the glasses. Take a look at this video showing how it was created.