DirecType :: A real eye-opener
DirecType software allows for the easy creation of large numbers of personilsed images, usually the name of an individual or company. The benefit of this is existing or potential customers receive marketing material directly associated with them. While DirecType software makes the creation of these images simple, making the templates requires skill to make them appear professional and effective.
The example shown is an opticians advert. Customers were sent a personalised reminder for a checkup displaying their name through the glasses. Take a look at this video showing how it was created.